We conducted some research to look at how optimistic UK small businesses were feeling about their growth, and paired this with desk research on the factors in place to help small businesses to thrive. This graphic is a piece of an excerpt of the resulting report.
At Square, we recently looked into some of our data from our salon owners. One of the things we found was that there is a large discrepancy in the cost of women’s haircuts and men’s haircuts across the country. In 2016, the average price of a woman’s haircut in the U.S. was $45. The average cost of a man’s haircut was $34.
This infoGIF was created in Figma. Designed by Zach Grosser for Square. Published July 17, 2017 on Square's business resource center, Town Square.
Fidget Spinner Sales as of June 2017
We looked at sales data we've seen across Square to quantify fidget spinner sales across the county (capitalizing on the timely viral trend).
Created in Figma and Photoshop. Huge thanks to Alex Rafter (Comms), Leslie Jackson (Comms), and Sara Vera (Data Science).
Published on June 14, 2017.
The Rise of Chip Cards
From the EMV liability shift of October 2015 to February 2017, chip cards seen at U.S. Square sellers point-of-sales has increased by more than double, to 83.7%.
This infoGIF was created in Figma. Designed by Zach Grosser for Square. Published March 10, 2017 on Square's business resource center, Town Square.
The Square Christmas Tree Report
We've crunched 2016 Square data from holiday markets and Christmas tree lots to help identify the best days to find the perfect tree.
$1 Billion in Funding to Over 100,000 Businesses Through Square Capital
"Accessing capital as a small business can be challenging, which is why Square Capital set out to change that for our sellers. We wanted to end the lengthy application process and long waiting periods for approval and funding, and help get capital into the hands of businesses that need it quickly, efficiently, and with terms that are both flexible and straightforward." —Square
Created using Figma. Designed by Zach Grosser for Square, in collaboration with Dan Mahoney. Published November 7, 2016 on Square's business resource center, Town Square.
How Our Food Choices Change Throughout the Week
We dove into data on healthy eating habits after observing some shifts in willpower from personal experience. By searching food delivery orders for words like "kale" and "fried" we determined when you're more likely to order healthier foods (Mondays) versus less-healthy foods (Saturdays).
Created in Sketch, animated in Photoshop. Designed by Zach Grosser for Square and Caviar. Published by Brit + Co and QSR Magazine, March 2016.
The Tipping Point—U.S. States
We crunched the numbers on tipping generosity (or lack thereof) across the U.S. at Square sellers. Here's the breakdown by state. This is one graphic in a series of graphics about tipping trends in the U.S.
Flower shops using Square to run their business saw a peak in flower purchasing at noon on Valentine’s Day. Upon aggregating and visualizing trends, we were able to provide insight on what prices to look for and when to buy. The average price of a dozen roses in the U.S. is $40, and 18% of all February flower shop transactions happen on February 14th. Designed by Zach Grosser for Square.
Nice Nails—The Surprising Best and Worst Times to Book a Salon Appointment
Getting a mani/pedi in the mountain states can be pricey. We compared costs of manicures and pedicures at Square sellers among eight regions across the United States. InfoGIF designed by Zach Grosser for Square, published by Brit + Co, Nailpro, and NAILS Magazine (March 2016 issue).
The Pumpkin Spice of Life
October is undeniably the season for pumpkin spice. Sales of pumpkin spice food-related items in the U.S. increased 1,200% from August to October 2015. Square Analytics helps sellers break sales down to the item so they can see what's most popular at their business. Designed by Zach Grosser for Square. Custom lettering by Michelle Morrison. Published by Food and Wine magazine.
Your Line on Apple Pay
When it comes to the queue, speed is more satisfying for both customers and sellers. Exploring three payment types, we determined that more burgers could be sold per hour with Apple Pay, compared to credit cards or paper money. Lessen the line using Square's reader for contactless and chip cards, and see the burgers stack up! Designed by Zach Grosser for Square. Burger icon by Ty Lettau.
Phở The Win
As Caviar looked to celebrate its anniversary in the Los Angeles market, we looked at their most frequently delivery orders. Phở, Rice Bowls, Dumplings, and Egg Rolls are LA’s paramours. Designed by Zach Grosser for Square.
Sweet Summer Shops—National Ice Cream Day 2016
A celebration of National Ice Cream Day, highlighting amazing frozen treat sellers across the U.S. #NationalIceCreamDay
Designed by Zach Grosser for Square, inspired by a graphic by Carey Ordway.
The Tipping Point—U.S. Regions
We crunched the numbers on tipping generosity (or lack thereof) across the U.S. at Square sellers. Here's the breakdown by region.
The Effects of Winter Weather on Local Commerce—Washington, D.C.
We looked at the payment volume of Square sellers during the three days of Winter Storm Jonas (an extreme weather event in January of 2016) in Washington, D.C. compared to a similar period without extreme weather. Turns out, blizzards especially affect buying habits, even on the weekend. Designed by Zach Grosser for Square.
EMV Adoption Rates
Read more on Square's blog. Designed by Zach Grosser for Square. Created in Sketch.
Square Christmas Report 2017
Planning on buying a Christmas tree this year? See our data analysis from 2016 Square sellers to see how you can save time and money on your shopping trip.
Designed in Figma by Zach Grosser. Direction and pitching by Remi Levoff, additional advisement by Kim Sampson. Coverage: TIME, Nightly Business Review on PBS.