Square Communications and Presentation Design
Square creates tools that help sellers of all sizes start, run, and grow their businesses. Square was founded in 2009 and is headquartered in San Francisco, with offices in the United States, Canada, Japan, Australia, and the United Kingdom.
I’m the design lead on Square’s Communications team, designing presentations, documents, applications, webpages, and data infographics. Work is created for and presented to many stakeholders and audiences, including executives, investors, board members, and other internal and external groups. Data infographics are pitched to reporters for inclusion in news publications. Presentations include company-wide meetings, resources, templates, board of director presentations, investor relations materials (such as Analyst Day, IPO Roadshow, and Testing the Waters). Milestone documents include board of directors materials, quarterly earnings reports and shareholder letters, and other investor relations materials.
Document and Report Design
Square's 2016 Q3 Shareholder Letter
This letter is a review of Square's third quarter in 2016. Designed to highlight Square sellers, product and service launches, metrics, and it's story. The goals were to: clearly communicate the results of the quarter, emphasize highlights that shareholders/investors and analysts need to parse quickly (such as the key quarter highlights and metrics on page two), tell the story of Square’s sellers and through them Square’s story, and maintain a Square look and styling.
Square's Investor Day
Square hosted ~80 investors and analysts to present it's purpose, financials, product overview, growth strategy, and other company highlights. This presentation was approximately four hours, and the replay of the event is available to watch, or download as a PDF, at square.com/investors.
Created using Keynote and Figma. Designed by Zach Grosser for Square, in collaboration with Kim Sampson, Jeff Chen, Stacey Finerman, Jason Lee, Aaron Zamost, Sarah Friar, Jesse Dorogusker, Kevin Burke, Jack Dorsey, Justin Nambiar, and Ty Lettau.
See more presentations here.
Infographics and InfoGIFs
See more infographics and infoGIFs here.
Square's employee app
As part of a re-architecture of Square's employee intranet—to evolve, centralize, and curate key company information and deliver a more personalized experience—I am redesigning and updating an aging internal application.
My app design work is in parallel with the development of the new web-based experiences. This web re-architecture is being done by Nathan Blesse, Jimmy Nelson, Thomas Kunjappu, Sarah Bonta, Tim Morgan, Chloe Stokes, Karley Miller, Michie Cao, Ryan O'Donnell, Andrew Meier, and key stakeholders across the company.
Be the first place Square employees go to stay informed about Square, other Square employees, and their accomplishments at Square.
Improved response rate of content. Metric to measure is currently to be determined.
Increased number of monthly active users (MAUs).
Increased number of daily active users (DAUs).
Have up to 25% of the company with app installs.
Future success: Increase conversations between reports and their leads via an upcoming feedback tool.
18 October, 2017: Kickoff meeting and paper prototyping with Nathan Blesse and Andrew Meier.
19 October: Wireframing begins.
20 October: Wireframes and wireframe prototype complete.
24 October: Wireframes reviewed and signed-off on by key stakeholders.
30 October: Designing begins.
These Figma embeds are live views into the working file. Any edits made to the designs or prototype are updated here in real time. Check back periodically for updates.
Call of the Vialed branding and identity
I assist with branding, label design and layout, and media and event elements for Call of the Vialed. Photography by Christina Viseu and Urban Outfitters, creative direction and perfuming by Blev Lavoux.