Hi, I’m Zach! 👋🏼

I design for the communications team at Square in San Francisco, where I’ve been for five years. I also work with the modern parfumerie Call of the Vialed.

My writing on design tools and presentation design can be found on Medium. And I just launched a new project to share resources and guidance called presentation.design

Reach out to me via Email, LinkedIn, Medium, and Twitter.

 
 
 
 

Square Communications and Presentation Design

Square creates tools that help sellers of all sizes start, run, and grow their businesses. Square was founded in 2009 and is headquartered in San Francisco, with offices in the United States, Canada, Japan, Australia, and the United Kingdom. 

I’m the design lead on Square’s Communications team, designing presentations, documents, applications, webpages, and data infographics. Work is created for and presented to many stakeholders and audiences, including executives, investors, board members, and other internal and external groups. Data infographics are pitched to reporters for inclusion in news publications. Presentations include company-wide meetings, resources, templates, board of director presentations, investor relations materials (such as Analyst Day, IPO Roadshow, and Testing the Waters). Milestone documents include board of directors materials, quarterly earnings reports and shareholder letters, and other investor relations materials. 

 

Document and Report Design

Square's 2016 Q3 Shareholder Letter

This letter is a review of Square's third quarter in 2016. Designed to highlight Square sellers, product and service launches, metrics, and it's story. The goals were to: clearly communicate the results of the quarter, emphasize highlights that shareholders/investors and analysts need to parse quickly (such as the key quarter highlights and metrics on page two), tell the story of Square’s sellers and through them Square’s story, and maintain a Square look and styling.

Created in Adobe InDesign. Designed by Zach Grosser for Square. Published November 1, 2016. See the full letter at square.com/investors or download here. Excerpt highlighted on VentureBeat

 

Presentation Design

Square's Investor Day

Square hosted ~80 investors and analysts to present it's purpose, financials, product overview, growth strategy, and other company highlights. This presentation was approximately four hours, and the replay of the event is available to watch, or download as a PDF, at square.com/investors

Created using Keynote and Figma. Designed by Zach Grosser for Square, in collaboration with Kim Sampson, Jeff Chen, Stacey Finerman, Jason Lee, Aaron Zamost, Sarah Friar, Jesse Dorogusker, Kevin Burke, Jack Dorsey, Justin Nambiar, and Ty Lettau.

See more presentations here.


 

Infographics and InfoGIFs

See more infographics and infoGIFs here.

 

Interface Design

Square's employee app

As part of a re-architecture of Square's employee intranet—to evolve, centralize, and curate key company information and deliver a more personalized experience—I am redesigning and updating an aging internal application.

My app design work is in parallel with the development of the new web-based experiences. This web re-architecture is being done by Nathan Blesse, Jimmy Nelson, Thomas Kunjappu, Sarah Bonta, Tim Morgan, Chloe Stokes, Karley Miller, Michie Cao, Ryan O'Donnell, Andrew Meier, and key stakeholders across the company.

Goal:

Be the first place Square employees go to stay informed about Square, other Square employees, and their accomplishments at Square.

Success metrics:

  • Improved response rate of content. Metric to measure is currently to be determined.

  • Increased number of monthly active users (MAUs).

  • Increased number of daily active users (DAUs).

  • Have up to 25% of the company with app installs.

  • Future success: Increase conversations between reports and their leads via an upcoming feedback tool.

Timeline:

18 October, 2017: Kickoff meeting and paper prototyping with Nathan Blesse and Andrew Meier.

19 October: Wireframing begins.

20 October: Wireframes and wireframe prototype complete.

24 October: Wireframes reviewed and signed-off on by key stakeholders.

30 October: Designing begins.

Wireframe prototype:

Design file:

These Figma embeds are live views into the working file. Any edits made to the designs or prototype are updated here in real time. Check back periodically for updates.

 
 
 

Call of the Vialed branding and identity

Call of the Vialed is a unisex, experimental perfume, sans synthetics. Call of the Vialed is owned and operated by Blev Lavoux

I assist with branding, label design and layout, and media and event elements for Call of the VialedPhotography by Christina Viseu and Urban Outfitterscreative direction and perfuming by Blev Lavoux.

 
 
 
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