Hi, I’m Zach! 👋🏼

I’m a designer on the Communications team at Square, in the San Francisco Bay Area. I live in Berkeley, CA, where I work with the incredible parfumerie, Call of the Vialed.

I write about presentation design, design tools, and share resources on Medium. Follow me! Or reach out to me via Email , LinkedIn, and Twitter.

 
 
 

Square Communications and Presentation Design

Square creates tools that help sellers of all sizes start, run, and grow their businesses. Square was founded in 2009 and is headquartered in San Francisco, with offices in the United States, Canada, Japan, and Australia. 

I have worked at Square since December 2012 and have designed presentations, investor relations materials (including the IPO analyst day), infographics, documents, social media posts, and more. My current focuses are storytelling through presentation design, simplifying financial statements and highlighting sellers in quarterly shareholder letters, and clean design in infographics. I also spend time creating templates, building tools and resources, and teaching design and software skills throughout the company. I've developed documentation, internal wiki pages, and technical walkthrough videos for many of the types of projects and types of software that I get to work on and with.

 

Infographics and InfoGIFs

Featured
Square Haircut Report
Zach Grosser Comment
Zach Grosser Comment
Square Haircut Report
Zach Grosser Comment
Zach Grosser Comment

At Square, we recently looked into some of our data from our salon owners. One of the things we found was that there is a large discrepancy in the cost of women’s haircuts and men’s haircuts across the country. In 2016, the average price of a woman’s haircut in the U.S. was $45. The average cost of a man’s haircut was $34.

This infoGIF was created in Figma. Designed by Zach Grosser for Square. Published July 17, 2017 on Square's business resource center, Town Square.

Zach Grosser Comment
Zach Grosser Comment
Fidget Spinner Sales as of June 2017
InfoGIF, Infographic Zach Grosser
InfoGIF, Infographic Zach Grosser
Fidget Spinner Sales as of June 2017
InfoGIF, Infographic Zach Grosser
InfoGIF, Infographic Zach Grosser

We looked at sales data we've seen across Square to quantify fidget spinner sales across the county (capitalizing on the timely viral trend).

Created in Figma and Photoshop. Huge thanks to Alex Rafter (Comms), Leslie Jackson (Comms), and Sara Vera (Data Science).

Published on June 14, 2017.

InfoGIF, Infographic Zach Grosser
InfoGIF, Infographic Zach Grosser
The Rise of Chip Cards
InfoGIF Zach Grosser Comment
InfoGIF Zach Grosser Comment
The Rise of Chip Cards
InfoGIF Zach Grosser Comment
InfoGIF Zach Grosser Comment

From the EMV liability shift of October 2015 to February 2017, chip cards seen at U.S. Square sellers point-of-sales has increased by more than double, to 83.7%.

This infoGIF was created in Figma. Designed by Zach Grosser for Square. Published March 10, 2017 on Square's business resource center, Town Square.

InfoGIF Zach Grosser Comment
InfoGIF Zach Grosser Comment
The Square Christmas Tree Report
Infographic, InfoGIF Zach Grosser Comment
Infographic, InfoGIF Zach Grosser Comment
The Square Christmas Tree Report
Infographic, InfoGIF Zach Grosser Comment
Infographic, InfoGIF Zach Grosser Comment

We've crunched 2016 Square data from holiday markets and Christmas tree lots to help identify the best days to find the perfect tree.

This infoGIF was created using Figma and Photoshop. Designed by Zach Grosser for Square, in collaboration with Leslie Jackson. Published December 5, 2016 on MoneySense, MSN, and Square's Canadian seller blog.

Infographic, InfoGIF Zach Grosser Comment
Infographic, InfoGIF Zach Grosser Comment
$1 Billion in Funding to Over 100,000 Businesses Through Square Capital
Infographic Zach Grosser
Infographic Zach Grosser
$1 Billion in Funding to Over 100,000 Businesses Through Square Capital
Infographic Zach Grosser
Infographic Zach Grosser

"Accessing capital as a small business can be challenging, which is why Square Capital set out to change that for our sellers. We wanted to end the lengthy application process and long waiting periods for approval and funding, and help get capital into the hands of businesses that need it quickly, efficiently, and with terms that are both flexible and straightforward." —Square

Created using Figma. Designed by Zach Grosser for Square, in collaboration with Dan Mahoney. Published November 7, 2016 on Square's business resource center, Town Square.

Infographic Zach Grosser
Infographic Zach Grosser
How Our Food Choices Change Throughout the Week
InfoGIF, Infographic Zach Grosser
InfoGIF, Infographic Zach Grosser
How Our Food Choices Change Throughout the Week
InfoGIF, Infographic Zach Grosser
InfoGIF, Infographic Zach Grosser

We dove into data on healthy eating habits after observing some shifts in willpower from personal experience. By searching food delivery orders for words like "kale" and "fried" we determined when you're more likely to order healthier foods (Mondays) versus less-healthy foods (Saturdays).

Created in Sketch, animated in Photoshop. Designed by Zach Grosser for Square and Caviar. Published by Brit + Co and QSR Magazine, March 2016.

InfoGIF, Infographic Zach Grosser
InfoGIF, Infographic Zach Grosser
The Tipping Point—U.S. States
Infographic Zach Grosser Comment
Infographic Zach Grosser Comment
The Tipping Point—U.S. States
Infographic Zach Grosser Comment
Infographic Zach Grosser Comment

We crunched the numbers on tipping generosity (or lack thereof) across the U.S. at Square sellers. Here's the breakdown by state. This is one graphic in a series of graphics about tipping trends in the U.S.

Created using Sketch. Designed by Zach Grosser for Square, published by U.S. News and on Twitter by Square.

Infographic Zach Grosser Comment
Infographic Zach Grosser Comment
When Does Your Valentine Buy Flowers?
Infographic Zach Grosser
Infographic Zach Grosser
When Does Your Valentine Buy Flowers?
Infographic Zach Grosser
Infographic Zach Grosser

Flower shops using Square to run their business saw a peak in flower purchasing at noon on Valentine’s Day. Upon aggregating and visualizing trends, we were able to provide insight on what prices to look for and when to buy. The average price of a dozen roses in the U.S. is $40, and 18% of all February flower shop transactions happen on February 14th. Designed by Zach Grosser for Square.

Infographic Zach Grosser
Infographic Zach Grosser

See more infographics and infoGIFs here.

 
 

Presentation Design

Square's Investor Day

Square hosted ~80 investors and analysts to present it's purpose, financials, product overview, growth strategy, and other company highlights. This presentation was approximately four hours, and the replay of the event is available to watch, or download as a PDF, at square.com/investors. 

Created using Keynote and Figma. Designed by Zach Grosser for Square, in collaboration with Kim Sampson, Jeff Chen, Stacey Finerman, Jason Lee, Aaron Zamost, Sarah Friar, Jesse Dorogusker, Kevin Burke, Jack Dorsey, Justin Nambiar, and Ty Lettau.

See more presentations here.

 
 

Document and Report Design

Square's 2016 Q3 Shareholder Letter

This letter is a review of Square's third quarter in 2016. Designed to highlight Square sellers, product and service launches, metrics, and it's story. The goals were to: clearly communicate the results of the quarter, emphasize highlights that shareholders/investors and analysts need to parse quickly (such as the key quarter highlights and metrics on page two), tell the story of Square’s sellers and through them Square’s story, and maintain a Square look and styling.

Created in Adobe InDesign. Designed by Zach Grosser for Square. Published November 1, 2016. See the full letter at square.com/investors or download here. Excerpt highlighted on VentureBeat. 

 

Square's 2017 Diversity and Inclusion Report

Square's Diversity and Inclusion Report for 2017 was created to reinforce that diversity is more than just metrics and that inclusion is crucial; having employees feel safe and appreciated at the company. We wanted to show numbers beyond race and gender, including sexual orientation, trans identity, and language. 

The report was created by a small working group, and primarily written by Sam Verdile and Alicia Burt. Designed by Zach Grosser in Figma. Published at square.com/news, and in several publications such as TechCrunch and Mashable.

Read the full report: square.com/news/diversity-report

 
 
 

Call of the Vialed branding and identity

Call of the Vialed is a unisex, experimental perfume, sans synthetics. Call of the Vialed is owned and operated by Blev Lavoux. 

I assist with branding, label design and layout, and media and event elements for Call of the Vialed. Photography by Christina Viseu, creative direction and perfuming by Blev Lavoux.

 
 
 
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Mavrx presentation design

Mavrx uses advanced imagery and data collecting to supply farmers with detailed information about their crops.  

I worked with Max Bruner, Mavrx CEO, and a communications consultant to create this introductory presentation. This deck is being used to present the company to investors and key partners.

 
Mavrx_Story_03.002.jpeg